Marketing Experiences and Activations
In the 21st century, marketing has taken on a whole new concept with the advancements in technology and the proliferation of social media. In this digital era, businesses have to work even harder at getting noticed. This is true whether you own a traditional brick and mortar storefront or if your operations are entirely in the virtual world.
However, the advancement in technology has also allowed corporations to develop unique marketing campaigns. Creative minds have helped corporations utilize brand marketing to really entrench themselves in a particular industry.
How we can help
Advertisement campaigns are often short-term affairs and buying all the digital equipment you need for a campaign might be pure folly if you will only end up using the equipment sparsely. Think about video walls which are scalable and can be made huge to garner attention. There is probably little need for you to buy all those screens. Renting the digital equipment you need might be your best option.
Check out the equipment that our customers typically hire for this solution
Case Studies
Marketing, Experiences, Activations
Marketing, Experiences, Activations
When a leading video game production company were looking to launch their latest horror themed game, they elected to do so in a suitably appropriate venue – the rooms beneath the former Callan Park Hospital for the Insane in Rozelle, Sydney.
Accessed by a very narrow stone staircase and with narrow hallways connecting the multiple cells, combined with very minimal lighting, the venue already had the ambience of a medieval dungeon but Hire Intelligence was called upon to add lighting and audio to enhance the effect as well as to provide the sound systems and displays to actually demonstrate the game.
The greatest hurdle was actually moving the equipment into the dungeons, the narrow staircase and halls making the moving of large screen TV’s quite difficult. Once in place, each TV was equipped with 5.1 surround sound and the room lit with a dim red LED Par-CAN light. The hallways and stairs were kept unlit with sound triggered strobe lights provided, activated by the clients ambient soundtrack played through an installed PA system. To top all this off, several smoke machines were also installed at various locations all coming together to provide a seriously spooky and memorable experience to those in attendance.
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Frequently Asked Questions
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How Long Has Hire Intelligence Been Operating?
Hire Intelligence was founded in Perth, Australia in 1992. Since then, the company has evolved into one of the leading IT and AV equipment suppliers in the country. Hire Intelligence now operates from 11 locations in four countries – Australia, the United Kingdom, Ireland and Scotland – providing cutting-edge technology to a wealth of customers across the globe. Our Australian outlets are based in Adelaide, Brisbane, Canberra, Melbourne, Perth and Sydney.
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Which Companies Use Hire Intelligence?
We pride ourselves on providing state-of-the-art IT and AV equipment to a broad range of clients around the world. So whether you’re working for a blue-chip company, a financial institution or a government organisation or you have just started your business, we can help.
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Which Brands and Manufacturers Do You Work With?
We work with a whole host of leading brands and manufacturers to ensure that we can supply the latest equipment. These include: HP Lenovo Apple Samsung NEC Polycom Turbosound IBM Canon Kodak
